Innovation, Technology, and Entrepreneurship Journal

Articles

Revolutionizing MSMEs: The Impact of Mobile Payment Readiness through TOE Framework

Devtania Putri Aprisca , Frank Aligarh

Published
27 February 2024

Vol. 1 No. 1 (2024)
Pages 28-41

DOI

Open Access
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Abstract

This study seeks to examine the influence of the Technology, Organization, and Environment (TOE) Framework on the adoption of mobile payments and its consequential impact on firm performance. Employing a purposive sampling technique, data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS). Questionnaires served as the primary data collection method and were distributed among 202 micro, small, and medium enterprises (MSMEs) in Surakarta City. The results underscore that TOE Framework factors, encompassing relative advantage, compatibility, innovativeness, and competitive pressure, wield a positive and significant influence on the adoption of mobile payments. Nevertheless, mobile payment knowledge and external support were found to have no substantial effect on mobile payment adoption. Notably, the study establishes a positive and significant relationship between mobile payment adoption and firm performance. These findings contribute valuable insights for businesses aiming to leverage mobile payment technologies to enhance overall performance in the contemporary business landscape.

Keywords

TOE Framework; MSMEs; Adoption; Performance; Mobile Payment

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Publication Information
Published 27 February 2024
Section Articles
Copyright Copyright (c) 2024 Innovation, Technology, and Entrepreneurship Journal
Keywords
  • TOE Framework
  • MSMEs
  • Adoption
  • Performance
  • Mobile Payment
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