Effect of Eco-Friendly Product Experience and Green Identity on Intention to Switch. Jurnal Analisis Bisnis Ekonomi, [S. l.], v. 21, n. 1, p. 56–68, 2023. DOI: 10.31603/bisnisekonomi.v23i1.6351. Disponível em: https://journal.unimma.ac.id/bisnisekonomi/article/view/6351. Acesso em: 19 sep. 2026.