Community Empowerment

Articles

Enhancing the value-added of traditional herbal medicine through instant product diversification and KUBE Strengthening

Arief Kusuma Wardani , Nugraha Dimas Apriyanto , Adiwira Wahyu Aji , Bilqis Rahil Azizah , Clara Adinda Firdausa , Nailiz Zulfiatin Niamah

Published
December 31, 2025

Vol. 10 No. 12 (2025)
Pages 2398-2409

DOI

Open Access
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Abstract

The traditional 'jamu gendong' (herbal medicine) business in Trasan Hamlet, Magelang, faces challenges due to low productivity and an extremely short product shelf life (only one day), which limits the welfare of its practitioners. This community service program aims to transform this traditional business through product innovation and digital market expansion. The methodology employed a participatory approach involving institutional strengthening, product diversification, and digital literacy. The results demonstrated the successful formation of the "Trajaya" Joint Business Group (KUBE) as a collective platform for vendors. The implemented technological innovation successfully converted liquid jamu into an instant powder format, which possesses a longer shelf life and higher market value. Furthermore, the integration of digital marketing through Shopee has opened national market access for these local products. The transformation from a conventional business model to one based on product innovation and digitalization has proven effective in increasing competitiveness and providing sustainable solutions for the income growth.

Keywords

Jamu gendong; Product innovation; Herbal powder; Digital marketing

References

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Publication Information
Published December 31, 2025
Section Articles
Copyright Copyright (c) 2025 Arief Kusuma Wardani, Nugraha Dimas Apriyanto, Adiwira Wahyu Aji, Bilqis Rahil Azizah, Clara Adinda Firdausa, Nailiz Zulfiatin Niamah
Keywords
  • Jamu gendong
  • Product innovation
  • Herbal powder
  • Digital marketing