Community Empowerment

Articles

Accelerating rural creative economy: Youth digital entrepreneurship empowerment in Timpuseng Village

Karlina Ghazalah Rahman , Ridwan Ridwan , Asriadi Rasyid , Raden Wirawan , Muh Said , Mukhtar Hamzah

Published
December 31, 2025

Vol. 10 No. 12 (2025)
Pages 2281-2292

DOI

Open Access
Share

Abstract

Timpuseng Village faces youth urbanization challenges due to limited local employment opportunities, despite its significant economic potential. This community service program aims to foster youth entrepreneurship by strengthening digital literacy and optimizing e-commerce platforms. The implementation methods included participatory training, technology integration, intensive two-week monitoring, and the establishment of a youth entrepreneur community. Results indicated a significant 102.22% increase in participants' knowledge scores (from an average of 41.8 to 84.07). Additionally, 100% of participants successfully activated digital business accounts, with 83.3% recording interactions or transactions within the first 14 days. This program demonstrates that digital literacy effectively transforms village youth from job seekers into independent local creative economy drivers.

Keywords

Digital literacy; Entrepreneurial spirit; E-Commerce platforms

References

  1. Al Lawati, E. H., Jumaan, I. A., Abdul Kohar, U. H., & Tarhini, A. (2026). Entrepreneurial intention revisited: The roles of entrepreneurship education, entrepreneurial culture, and social media usage. The International Journal of Management Education, 24(1), 101288. https://doi.org/10.1016/J.IJME.2025.101288
  2. Alom, K., Rahman, M. Z., Khan, A. I., Akbar, D., Hossain, M. M., Ali, M. A., & Mallick, A. (2025). Digital finance leads women entrepreneurship and poverty mitigation for sustainable development in Bangladesh. Journal of Innovation and Entrepreneurship, 14(1), 34. https://doi.org/10.1186/S13731-025-00471-2
  3. Anderson, A., & Ronteau, S. (2017). Towards an entrepreneurial theory of practice; emerging ideas for emerging economies. Journal of Entrepreneurship in Emerging Economies, 9(2), 110–120. https://doi.org/10.1108/JEEE-12-2016-0054
  4. Badan Pusat Statistika. (2025). Tingkat Pengangguran Terbuka (TPT) sebesar 4,76 persen. Rata–rata upah buruh sebesar 3,09 juta rupiah. https://www.bps.go.id/id/pressrelease/2025/05/05/2432/tingkat-pengangguran-terbuka--tpt--sebesar-4-76-persen--rata-rata-upah-buruh-sebesar-3-09-juta-rupiah-.html
  5. Begiristain-Zubillaga, M., Etxezarreta-Etxarri, E., & Morandeira-Arca, J. (2022). Towards the transformative social economy: Proposal of a system of indicators for cooperative social entrepreneurship. Annals of Public and Cooperative Economics, 93(2), 457–501. https://doi.org/10.1111/APCE.12379
  6. Chotisarn, N., & Phuthong, T. (2026). Reducing gaps in digital entrepreneurship education: A systematic review of innovative learning strategies and their institutional impact. The International Journal of Management Education, 24(1), 101283. https://doi.org/10.1016/J.IJME.2025.101283
  7. Deng, Y., Tao, H., Yao, B., & Shi, X. (2025). The Impact of Digital Infrastructure on Rural Household Financial Vulnerability: A Quasi-Natural Experiment from the Broadband China Strategy. Sustainability (Switzerland), 17(5), 1856. https://doi.org/10.3390/SU17051856
  8. Garai-Fodor, M., Csiszarik-Kocsir, A., & Mizser, C. (2022). Competences for Young People to Become Successful Entrepreneurs—As Seen by Teachers. IEEE 20th Jubilee International Symposium on Intelligent Systems and Informatics (SISY), 195–198. https://doi.org/10.1109/SISY56759.2022.10036310
  9. Harahap, M. I., Nasution, M. L. I., & Nasution, J. (2024). The Preferences of the Indonesian Young Entrepreneurs Association (HIPMI) at the State Islamic University of North Sumatera towards Entrepreneurial Interest. Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi Dan Keagamaan, 11(2), 486–500. https://doi.org/10.29300/MZN.V11I2.2467
  10. Hendrayati, H., Marimon, F., Hwang, W. Y., Yuliawati, T., Susanto, P., & Rahmiati, R. (2025). Customer relationship management and value creation as key mediators of female-owned MSMEs’ market performance. Journal of Innovation and Entrepreneurship, 14(1), 69. https://doi.org/10.1186/S13731-025-00520-W
  11. Indahsari, L., Noviarita, H., & Fasa, M. I. (2024). Empowering MSMEs clay and doll products: Navigating digital marketing challenges in the digitization era. Community Empowerment, 9(2), 347–354. https://doi.org/10.31603/ce.10857
  12. IS, R., KV, S., & Hungund, S. (2024). MSME/SME Financial Literacy: A Systematic Literature Review and Bibliometric Analysis. Journal of the Knowledge Economy, 16(4), 14378–14405. https://doi.org/10.1007/S13132-024-02472-0
  13. Karczmarczyk, A., Korpysa, J., Bączkiewicz, A., & Wątróbski, J. (2026). A Novel Multi-criteria Approach to Temporal Digital Entrepreneurship Assessment. In Lecture Notes in Networks and Systems (Vol. 1643, pp. 122–133). https://doi.org/10.1007/978-3-032-06611-4_10
  14. Li, X., & Mou, Y. (2025). Research on Dynamic Risk Evaluation Model for Family Farm Entrepreneurship Based on BP Neural Network. 8th International Symposium on Big Data and Applied Statistics (ISBDAS), 463–468. https://doi.org/10.1109/ISBDAS64762.2025.11117078
  15. Lopes, J. M., Gomes, S., & Nogueira, E. (2025). Educational insights into digital entrepreneurship: the influence of personality and innovation attitudes. Journal of Innovation and Entrepreneurship, 14(1), 16. https://doi.org/10.1186/S13731-025-00475-Y
  16. Nadir, M., Alam, S., Ali, M., & Rahim, F. R. (2026). Financial literacy and SME financial distress studies: A systematic literature review. Multidisciplinary Reviews, 9(2), 2026093. https://doi.org/10.31893/MULTIREV.2026093
  17. Nuraeni, S., Supratman, S., Mujetahid, A., Rijal, S., Makkasau, A. R., Prastiyo, A., & S, H. (2024). Pelatihan Budidaya Lebah Apis cerana pada Kelompok Tani Mekar di Desa Timpuseng Kabupaten Maros. Jurnal Pengabdian Kepada Masyarakat Nusantara (JPkMN), 6(1.1), 471–477.
  18. Pefbrianti, D., Heryyanoor, H., Kholdani, A. F. R., Febriana, A., Santiago, T. S. B., Arifudin, M. N., Harizka, S. Della, & Ramadani, N. A. (2024). Digital promotion and branding of “jukolatâ€: A training program for jengkol sellers in Astambul District. Community Empowerment, 9(9), 1390–1397. https://doi.org/10.31603/CE.12195
  19. Pitrianti, S., Sampetoding, E. A. M., Purba, A. A., & Pongtambing, Y. S. (2023). Literasi digital pada masyarakat desa. Prosiding Seminar Nasional Teknologi Dan Sistem Informasi, 3(1), 43–49. https://doi.org/10.33005/SITASI.V3I1.655
  20. Rachman, S. H., & Rahman, K. G. (2022). Pengaruh digital marketing terhadap keputusan pembelian produk kesehatan di era Covid-19. Journal of Administrative and Social Science, 3(2), 84–89. https://doi.org/10.55606/JASS.V3I2.33
  21. Radiansyah, E. (2022). Peran digitalisasi terhadap kewirausahaan digital: tinjauan literatur dan arah penelitian masa depan. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi), 9(2), 828–837. https://doi.org/10.35794/JMBI.V9I2.41351
  22. Rahman, K. G., Rachma, N., & Marlinah, A. (2023). Analisis SWOT dan keuangan UMKM dalam rangka pengembangan ekonomi masyarakat. JMM (Jurnal Masyarakat Mandiri), 7(1), 221–230. https://doi.org/10.31764/JMM.V7I1.11991
  23. Redding, A., Copeland, L., Murphy, D., Clemmons-Lloyd, K., Cummings, K., Doyle, J., Kesavan, S., Mitchell, V. R., Riley, D., Stechison, L., & Santarossa, S. (2025). Bridging the gap: empowering patients as research partners through a structured training program. Research Involvement and Engagement, 11(1), 17. https://doi.org/10.1186/S40900-025-00685-4
  24. Sadapotto, A., Alam, S., Sabar, A., Millang, S., Yusuf, Y., Makkarennu, M., Soma, A. S., Sahide, M. A. K., Mas’ud, E. I., Prastiyo, A., & Latif, N. (2025). Pengenalan potensi tanaman murbei sebagai pakan ternak di Desa Timpuseng Kabupaten Maros Sulawesi Selatan. Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei, 5(1), 1–7. https://doi.org/10.36985/Q4PGRV61
  25. Salim, B. T., & Issa, M. K. (2024). The impact of digital marketing management on customers buying behavior: Case study of Soran City. Entrepreneurship Journal for Finance and Business, 5(1), 91–112. https://doi.org/10.56967/EJFB2024379
  26. Samsinar, Sinaga, R., Afriany, R., & Frangky. (2024). Digital marketing training to expand market reach for MSME in Kuala Jambi.pdf. Community Empowerment, 9(2), 242–247. https://doi.org/10.31603/ce.10541
  27. Setiawan, H. A. (2024). Pengaruh literasi digital terhadap pemanfaatan e-commerce pada hasil pertanian. Jurnal Kolaboratif Sains, 7(5), 1598–1607. https://doi.org/10.56338/JKS.V7I5.5282
  28. Shahzad, F., Jarrar, H., Salloum, C., Dana, L. P., & Antoun, L. B. (2025). CEO Characteristics and MSME Internationalization: An Interpretative Phenomenological Analysis of Finnish Firms. Strategic Change, 34(6), 777–791. https://doi.org/10.1002/JSC.2688
  29. Sholehuddin, S., Winarno, A., Pratikto, H., Mukhlis, I., & Soetjipto, B. E. (2026). Can Islamic branding and religiosity enhance the financial performance of halal MSMEs? An explanatory study. Multidisciplinary Science Journal, 8(4), 2026276. https://doi.org/10.31893/MULTISCIENCE.2026276
  30. Sodri, A., Rahawarin, M. F., Sakina, N. A., & Sianipar, C. P. M. (2026). Between vulnerable and sustainable: an assessment on livelihood of fishermen in Bintan Island, Indonesia. Marine Pollution Bulletin, 223, 119018. https://doi.org/10.1016/J.MARPOLBUL.2025.119018
  31. Sreesuknam, K., & Kidrakarn, K. (2025). The development of a digital marketing strategy model to influence re-purchase intention of consumer products through online channels. Studies in Media and Communication, 13(4), 105–120. https://doi.org/10.11114/SMC.V13I4.7814
  32. Utami, E. S., Wulandari, I., Pabulo, A. M. A., & Wulansari, A. (2024). Peningkatan kemandirian ibu rumah tangga melalui pelatihan kewirausahaan dan pembentukan usaha bersama. Darmabakti: Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 5(1), 141–148. https://doi.org/10.31102/DARMABAKTI.2024.5.01.141-148
  33. Yacob, S., Sulistiyo, U., Marzal, J., Siregar, A. P., & Mukminin, A. (2023). An investigation of entrepreneurial orientation, social media adoption and e-commerce on MSME business performance: An Empirical Study in Indonesia. Galician Jpurnal of Economics, 32(3), 1–24. https://doi.org/10.15304/rge.32.3.9001
  34. Zaca, F. N., Wale, E., & Chipfupa, U. (2025). The relationship between social grant dependence and on-farm entrepreneurial behaviour: Evidence from smallholder farmers in KwaZulu-Natal, South Africa. Heliyon, 11(15), e43811. https://doi.org/10.1016/j.heliyon.2025.e43811
  35. Zulfiqar, S., Feroz, H. M. B., Yi, X., & Huo, C. (2026). From Ideas to Impact: AI, Bricolage, and Digital Training for Aspiring Digital Entrepreneurs. The International Journal of Management Education, 24(1), 101309. https://doi.org/10.1016/J.IJME.2025.101309
Article Metrics
17
Views
25
Downloads

SCITE

DIMENSIONS

Publication Information
Published December 31, 2025
Section Articles
Copyright Copyright (c) 2025 Karlina Ghazalah Rahman, Ridwan Ridwan, Asriadi Rasyid, Raden Wirawan, Muh Said, Mukhtar Hamzah
Keywords
  • Digital literacy
  • Entrepreneurial spirit
  • E-Commerce platforms