The Impact of Investment Knowledge and Capital on Students' Interest in Capital Market Investment

Abstract

This aim study to determine the effect of investment understanding and investment capital on students' interest in investing in the capital market. The research was conducted on students of the Faculty of Economics and Business from several universities in Jember Regency with active Investment Galleries. Researchers conducted a quantitative study by distributing questionnaires to 80 respondents selected using purposive sampling. They then analyzed the data with. multiple linear regression. The results show that both investment understanding and investment capital have a positive and significant effect, either partially or simultaneously, on students' interest in investing. The research indicates that students' interest in capital market investment activities grows with their level of investment knowledge and financial readiness.