Implementation of Organizational Communication Between Marketing Department and PPIC at PT Philnesia Internasional

Abstract

In running an industry, organizational communication is needed to carry out production activities. Well-established communication will also result in good relationships between fellow employees, thereby minimizing misunderstandings that can occur in a production process or planning. This study aims to examine the implementation of organizational communication between the Marketing Department and PPIC at PT Philnesia Internasional. This study analyzes the dimensions of organizational communication, including vertical, horizontal, and diagonal dimensions, and identifies communication barriers that occur in interactions between the two departments. The methodology used in this study is a qualitative method using a comprehensive observation and interview approach. The data obtained are the results of comprehensive interviews with employees from both departments, as well as direct observation of the ongoing communication process. The results of the study indicate that communication between the Marketing Department and PPIC at PT Philnesia Internasional still faces several barriers, such as differences in perception, lack of coordination, and structural barriers.