The Effect of Financial Management on Financial Decision-Making in In-Game Spending on Honkai: Star Retail

Penulis

  • Kartika Luthfi Adiningtyas
  • Wahdan

DOI:

https://doi.org/10.31603/conference.17390

Kata Kunci:

financial management, financial decision-making, gacha game, star retail, behavioral accounting

Abstrak

Impulsive spending in gacha-based games is an increasingly relevant financial behavior issue amid the growth of Indonesia's mobile game industry. This study analyzes the effect of financial management on financial decision-making in player spending within Honkai: Star Rail. A quantitative causal method was applied using purposive sampling on 50 active players who had made at least one top-up, with data collected via Likert-scale questionnaire and analyzed using simple linear regression in SPSS. Results show financial management has a positive and significant effect on financial decision-making, though other factors also play a role. Players who budget, set spending limits, and regularly evaluate their finances tend to make more rational in-game spending decisions. Personal financial management education should therefore be strengthened through both formal and community channels to mitigate consumptive behavior in the gacha ecosystem.

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Diterbitkan

2026-08-17