Innovation, Technology, and Entrepreneurship Journal

The Development of Customer Journey Mapping in Digital-Based Start-up Businesses

Realita Lahadcni, Syerie Zulkifli, Teara Noviyani Sekar — Mon, 22 Jan 2024 00:00:00 +0000

This research is motivated by the large number of developments in digital start-ups and large digital-based companies that are starting to understand customers. This research aims to analyze Customer Journey Mapping (CJM) and examine what instruments are involved in digital-based start-up companies to finally develop a process model for CJM in digital-based start-up businesses. This study uses the qualitative case study method on digital-based start-up companies in Magelang and Yogyakarta, Indonesia by conducting in-depth interviews with 5 start-up owners/CEOs. The results of this research show that CJM has three stages that customers will go through and the company will respond to. In the form of prepurchase, purchase, and post-purchase stages, all stages simultaneously relate to creating a unique experience. For practical implication, this model can be maximized in start-up businesses to acquire loyal customers.

Do Business Growth and Technology Maximation Help SMEs Sustainability under Uncertainty?

Do Anh Tai, Ilma Ratnawati, Nguyen Bich Hong — Tue, 30 Jan 2024 23:14:43 +0000

Design of Arduino-based LPG Gas Leak Detection Tool using MQ-6 Sensor

Diaz Resnu Pamungkas, Agus Setiawan, Andi Widiyanto — Tue, 30 Jan 2024 00:00:00 +0000

LPG (Liquefied Petroleum Gas) is a natural resource that has increased yearly consumption. LPG gas is used almost every time for human life in the household and industry sectors. LPG gas, besides being cheap, is also easier to use. However, the increasing use of LPG gas also increases the risk of fire or gas collection caused by LPG gas leaks. Therefore, a tool is needed to detect LPG gas leaks. So an LPG gas leak detector was made using the MQ-6 sensor, which can detect LPG gas leaks, and using a blower fan to overcome the collection of gas levels around LPG gas cylinders, using a buzzer as an alarm, using a servo to turn off the electricity so that an explosion does not occur, and use spray foam to spray onto the tube and stove if the blower cannot handle the LPG gas leak. Overall, the design components are controlled by Arduino Uno R3. This testing process takes an average of 9.56 seconds. If it is less than 9.56 seconds, then only one action is enough: the blower fan, active buzzer, and pump 1. If it is more than 9.56 seconds, the second action will be continued: spraying foam and turning off the electricity. On the other hand, there is an opportunity to bring this tool to commercial. Many households need this tool to save their house from fire threats. Finally, this tool can be a development tool for solving an incident from gas and will be a best-selling tool.

Revolutionizing MSMEs: The Impact of Mobile Payment Readiness through TOE Framework

Devtania Putri Aprisca, Frank Aligarh — Tue, 27 Feb 2024 12:38:38 +0000

This study seeks to examine the influence of the Technology, Organization, and Environment (TOE) Framework on the adoption of mobile payments and its consequential impact on firm performance. Employing a purposive sampling technique, data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS). Questionnaires served as the primary data collection method and were distributed among 202 micro, small, and medium enterprises (MSMEs) in Surakarta City. The results underscore that TOE Framework factors, encompassing relative advantage, compatibility, innovativeness, and competitive pressure, wield a positive and significant influence on the adoption of mobile payments. Nevertheless, mobile payment knowledge and external support were found to have no substantial effect on mobile payment adoption. Notably, the study establishes a positive and significant relationship between mobile payment adoption and firm performance. These findings contribute valuable insights for businesses aiming to leverage mobile payment technologies to enhance overall performance in the contemporary business landscape.

Impulsive Buying in TikTok Live Streaming: Enhancing The Role of Telepresence, Brand Trust, and Flow State

Cesya Rizkika Parahiyanti, Noach Iriandi Dimara — Tue, 27 Feb 2024 12:13:52 +0000

Technology has taken a significant role in digital marketing. The presence of live streaming trades has formed a new trend for brands to increase their sales. Telepresence takes a significant role in forming brand trust and flow state which then can drive the audience to do impulsive buying. This research aims to examine the effect of variable telepresence, brand trust, and flow state to impulsive buying on Tiktokshop live streaming activities by EatSambel. The population in this research the users of Tiktok application who ever watched the live streaming of EatSambel with 228 samples which is chosen by purposive sampling technique and the data collecting used questionnaires. The research analysis used SEM-PLS which is managed by SmartPLS 3 software. The result of the data showed that telepresence has positively and significantly effect to impulsive buying, brand trust, and flow state. Flow state also has positively and significantly effect towards impulsive buying, while the effect of brand trust to impulsive buying is not significant. These findings provide a practical understanding of the quality of telepresence and interesting interactions in live streaming that can be considered by marketers to increase sales by encouraging impulsive buying behaviour in consumers.