Innovation, Technology, and Entrepreneurship Journal

Challenges and Determinants of Digital Business Innovation Ideation: An Empirical Study of University Students’ Experience

Masyithoh Annisaush Sholihah, Afra Nabilah — Fri, 29 Aug 2025 09:06:38 +0000

This mixed‐methods study explores how undergraduate students in an Applied Digital Business program identify and develop innovation ideas, the barriers they encounter, and the institutional support they require. Survey and interview data reveal a consistent pattern: while most students recognise digital knowledge as critical for ideation, many struggle to transform concepts into validated prototypes, citing technical gaps and uncertainty over business‑model design. Technology trends and shifts in user behaviour emerge as the dominant catalysts for idea generation, yet diagnosing meaningful real‑world problems remains a central challenge. Qualitative insights highlight the need for structured mentoring, live market exposure, and interdisciplinary collaboration. The paper proposes three curricular interventions—studio‑based prototyping, an external mentor pool, and validation sandboxes with local SMEs—to bridge the ideation–execution divide. These findings enrich the discourse on student innovation capability and offer practical guidance for higher‑education programmes aiming to cultivate applied digital entrepreneurship.

The Role of Social Media and Motivation on Students’ Interest in Entrepreneurship with Self-Efficacy as an Intervening Variable

Nur Ika Effendi, Wahyu Faisa Rika Sandi, amran amran amran; Yopi Eka Anroni — Fri, 29 Aug 2025 00:00:00 +0000

Digitalization has changed the way students access information and ultimately shapes their interest in entrepreneurship by utilizing social media. This study aims to investigate the impact of social media and motivation on students' interest in entrepreneurship, with self-efficacy serving as an intervening variable among students at Muara Bungo University. This research employs a quantitative method with a sample of 101 students selected through proportionate stratified random sampling. Based on the Smart-PLS 4 data statistical tool, the study found that social media, motivation, and self-efficacy have a positive and significant effect on interest in entrepreneurship partially. Self-efficacy has been proven to fully mediate the relationship between social media and motivation for those interested in entrepreneurship. Hopefully that universities, such as the University of Muara Bungo, will enhance the efficacy of developing programs and utilize social media as a tool for learning and motivation. This approach can help increase students' interest in entrepreneurship to create jobs and contribute to economic growth in Bungo Regency

Development of a Web-Based Information System for Smartphone Repair Services at OSDIG Store Using the Waterfall Method

Rusydi Umar, Muhammad Ghazi Ahnafi — Fri, 29 Aug 2025 07:50:18 +0000

The advancement of information technology compels small and medium-sized enterprises (SMEs), particularly in service sectors, to adopt digital solutions to improve operational efficiency. OSDIG Store, a smartphone repair service specializing in Apple devices, faces several issues, including manual service tracking, inefficient data management, and lack of structured inventory and financial records. This study aims to develop a web-based information system tailored to the operational workflow of OSDIG Store. The system was built using the Waterfall development methodology, which includes requirements analysis, system design, implementation, and testing. Key features developed include customer data management, repair tracking, inventory control, and transaction logging. Functional testing was conducted using the Black Box method, while user experience evaluation utilized the User Experience Questionnaire (UEQ). The test results indicate that the system meets functional requirements and delivers positive user experience scores in attractiveness and efficiency dimensions. The implementation of this system streamlines daily operations, reduces service errors, and improves transparency between service providers and customers. This research contributes a practical software solution for SMEs in the service sector and demonstrates the applicability of structured software engineering practices in real-world microbusiness contexts.

The IoT Simulation of Watering System for Vanilla Cultivation using DHT11 and Soil Moisture Sensors with Fuzzy Logic Control

Sat, 30 Aug 2025 01:24:10 +0000

The primary objective of this study is to design and simulate an automatic watering system utilizing a DHT11 sensor and a soil moisture sensor for vanilla cultivation, incorporating fuzzy logic control. The system can effectively adjust watering frequency based on soil moisture and ambient temperature, ensuring optimal plant care and maintaining ideal growth conditions for vanilla without manual intervention. Using the ADDIE development model, this system was designed to meet the needs of users, including farmers. Testing using MATLAB software using Rule Viewer and Simulink, as well as Arduino IDE software running with Proteus, yielded the same output values when the input values were also identical. Therefore, the IoT simulation of vanilla cultivation using fuzzy logic control can be effectively implemented in accordance with the research objectives. The results of this study demonstrate the great potential of applying IoT technology to support efficiency and effectiveness in plant maintenance. This system also provides an efficient and accurate monitoring solution compared to manual methods, operating automatically without requiring human intervention.

The Influence of Entrepreneurial Orientation, Entrepreneurial Competence, and Market Orientation on Business Performance of Batik MSMEs in Magelang Regency

Dicky Bramanta Belva, Marlina Kurnia — Sun, 31 Aug 2025 08:17:29 +0000

Abstract

This study aims to analyze the effect of entrepreneurial orientation, entrepreneurial competence, and market orientation on the business performance of Batik MSMEs in Magelang Regency. The research method used is quantitative with a multiple linear regression approach. Data were obtained through a survey of 100 Batik MSME entrepreneurs in Magelang Regency. The results showed that entrepreneurial orientation has a positive and significant effect on business performance. Entrepreneurial competence also has a positive and significant effect, indicating that increased entrepreneurial skills and knowledge can enhance business sustainability. Additionally, market orientation was found to have a positive and significant effect, suggesting that understanding consumer needs and market trends is crucial for increasing the competitiveness of MSMEs. The implication of this research is the need for increased entrepreneurship training and market-oriented marketing strategies to support the growth of Batik MSMEs in Magelang Regency.