Article Sidebar

Download
PDF
Statistic
Read Counter : 163 Download : 128

Downloads

Download data is not yet available.

Main Article Content

Abstract

Advertising serves as a means for prominent corporations to uphold their brand image. Racism can arise due to inadequate media utilization and a lack of advertising understanding, as Kellogg's Cereal exemplified in their 2017 advertisement "Ninja Corn Pop." Kellogg's cereal, which primarily caters to youngsters, inadvertently instills racial bias in young minds.   This study aims to substantiate black individuals' systemic discrimination in various industries.   This research aims to offer valuable insights and empirical evidence to stimulate critical thinking and serve as a foundation for future investigations into the pervasive issue of racism within the rapidly expanding consumer products industry

Keywords

Stigma racism advertising black kellog's

Article Details

References

  1. Aden, Z., Syaputra, D. D., & Diva Rigata, D. E. (2021). Putih sebagai Kulit Ideal: Representasi Warna Kulit Perempuan Ideal dalam Iklan Dove Body Wash Tahun 2017. Jurnal Audiens, 3(1), 91–102. https://doi.org/10.18196/jas.v3i1.11806
  2. Adju, A. M., & Imran, M. (2022). Keragaman Manusia dalam Tafsir An-Nur Karya Hasbie Ash-Shiddieqiy. Al-Mustafid: Journal of Quran and Hadith Studies, 1(2), 49–62. https://doi.org/10.30984/mustafid.v1i2.407
  3. Andersen, M. M., Varga, S., & Folker, A. P. (2022). On the definition of stigma. Journal of Evaluation in Clinical Practice, 28(5), 847–853. https://doi.org/10.1111/jep.13684
  4. Andhika, D., & Sari, V. P. (2023). Strategi Anti Rasisme Kanada terkait Keamanan Manusia terhadap Komunitas Minoritas Etnis Tionghoa-Kanada dan Kulit Hitam di era Pandemi. Padjadjaran Journal of International Relations, 5(1), 53–74. https://doi.org/10.24198/padjirv5i1.44681
  5. Andriyanto, N., Ulhaq, M. H. D., & Hendriansyah, M. I. (2022). Representasi Rasisme terhadap Kulit Hitam dalam Iklan Dunkin Donuts. Jurnal Audiens, 3(3), 10–17. https://doi.org/10.18196/jas.v3i3.11991
  6. Bagus Berlianto, H. (2023). Upaya Hukum Penghapusan Diskriminasi dan Rasisme Terhadap Masyarakat Asli Papua. COMSERVA Indonesian Jurnal of Community Services and Development, 2(10), 2209–2222. https://doi.org/10.59141/comserva.v2i10.631
  7. Barthes, R. (1968). Elemen-Elemen Semiologi. In M. Ardiansyah (Ed.), Element of Semiology. BASABASI.
  8. Edwards, V. (2017). Kellogg’s apologizes for a “racist” design that shows a lone brown Corn Pop working as a janitor and agrees to redesign its cereal boxes. Daily Mail UK. https://www.dailymail.co.uk/news/article-5018177/Kellogg-redoing-Corn-Pops-boxes-concern-art.html
  9. Harvey, R. D., LaBeach, N., Pridgen, E., & Gocial, T. M. (2005). The intragroup stigmatization of skin tone among Black Americans. Journal of Black Psychology, 31(3), 237–253. https://doi.org/10.1177/0095798405278192
  10. Laughey, D. (2007). Key Themes in Media Theory. McGraw Hill Publication.
  11. Rafly, A., Abidin, Z., & Lubis, F. O. (2020). Analisis Semiotika Mengenai Representasi Rasisme Terhadap Orang Kulit Hitam Dalam Film Blackkklansman. Semiotika, 14(2), 135–147. http://journal.ubm.ac.id/
  12. Ramadhani, D. A., Ahmadi, H., & Abdillah, M. I. F. (2023). Rasisme di Dunia Olahraga. Islamic Education, 1(1), 122–127.
  13. Rohmiatika, H. (2023). Hegemoni Budaya Warna Kulit Wanita Korea Sebagai Standar Kecantikan Wanita Indonesia. Prosiding Seminar Nasional Komunikasi, Administrasi Negara Dan Hukum, 1(1), 421–426. https://doi.org/10.30656/senaskah.v1i1.245
  14. Rumate, J. R., Fretes, C. H. J. De, & Siahainenia, R. R. (2023). Pengaruh Gerakan Black Lives Matter Terhadap Kehidupan Masyarakat Afro-Latinx di Amerika Serikat 2016-2021. 3(7), 2801–2817.
  15. Tumu, K. K., Laxmipriya, G., & Vanka, V. S. (2021). Distribution Network of Kelloggs India-A Descriptive Study.
  16. Turnbull, S. (2014). The Ninja: An Invented Tradition ? Journal of Global Initiatives: Policy, Pedagogy, Perspective Volume, 9(1).
  17. Vanessa, Y., & Selvie, V. (2022). Diskriminasi Rasial Yang Melatarbelakangi Gerakan Black Lives Matter Di Amerika Serikat Ditinjau Dari Hukum Internasional. Gloria Justitia, 2(1), 40–61. https://doi.org/10.25170/gloriajustitia.v2i1.3398
  18. Yufandar, B. T. (2016). Representasi Ras Kulit Hitam dan Kulit Putih dalam Film “The Avengers.” Jurnal E-Komunikasi, 4, 1–8. https://media.neliti.com/media/publications/83098-ID-representasi-ras-kulit-hitam-dan-kulit-p.pdf