Main Article Content

Abstract

Twitter is one of the fastest growing social media at this time. The emergence of Twitter can be used as a liaison between its users with the latest information about things that interest the public. One of the agencies that chose Twitter as a means of publication is the Surakarta Police because Twitter has a wide reach and is easily accessible to the public. This study aims to determine the use of Twitter as a public relations media for the Surakarta Police in creating a positive image. This research is a descriptive study with a qualitative approach. Data collection techniques using interview and documentation methods. The data obtained were analyzed descriptively by means of data reduction, data presentation and drawing conclusions. The results of this study were that the use of social media Twitter carried out by the Surakarta Police Public Relations has fulfilled 5 aspects in utilizing social media as a publication media, including: cognitive aspects, namely Public Relations of the Surakarta Police is trying to meet the information needs related to the Surakarta Police. The affective aspect, namely the public relations of the Surakarta Police, also utilizes the existing features on Twitter to make it easier for the public to get information. The aspect of personal integration, namely the public relations of the Surakarta Police, provides information about the achievements of the police personnel. The aspect of social integration, namely the public relations of the Surakarta Police, provides information about the social closeness between members of the police and the community. The aspect of releasing tension was carried out by the public relations of the Surakarta Police by providing information about events / competitions at the Surakarta Police. In creating a positive image, the Surakarta Police has fulfilled the components of image formation, among others (perception, cognition, motivation, and attitude).

Keywords

Twitter; Publication Media; Positive Image

Article Details

References

  1. Alhakim, F. M. (2012). Peran Kepolisian dalam Usaha Menyelesaikan Tindak Pidana Kekerasan dalam Rumah Tangga Melalui Mediasi Penal (Studi di Kepolisian Resor Kota Surakarta).
  2. Alyusi, S. D. (2019). Media sosial: Interaksi, identitas dan modal sosial. Prenada Media.
  3. Fonna, N. (2019). Pengembangan Revolusi Industri 4.0 dalam Berbagai Bidang. Guepedia.
  4. Handayani, P. (2017). Hubungan Antara Harga Diri Dengan Presentasi Diri Pada Pengguna Instagram. University of Muhammadiyah Malang.
  5. Miles, M. (1992). Huberman, 1992, Analisis Data Kualitatif. Terjemahan Oleh Jetjep Rohendi Rohini, UI-Press, Jakarta.
  6. Moleong. (2011). Metodologi Penelitian Kualitatif Edisi Revisi. Bandung: PT Remaja Rosda Karya.
  7. Nurhayati, S., & Rhesa, Z. (2019). Cyber Public Relations Humas Polresta Surakarta Dalam Membangun Citra Melalui Media Sosial. Iain Surakarta.
  8. Rahadi, D. R. (2017). Perilaku pengguna dan informasi hoax di media sosial. Jurnal Manajemen Dan Kewirausahaan, 5(1), 58–70.
  9. Social, W. A. (2020). Hootsuite.(2020). Digital 2020-July Global Statshot Report. Https://Wearesocial. Com/Blog/2020/07/More-than-Half-of-the-People-on-Earth-Now-Use-Social-Media.
  10. Widyaningrum, U. (2011). Humas dalam Membangun Citra Perusahaan (Studi Deskriptif Kualitatif Peran Humas Kantor Pos Besar Surakarta dalam Membangun Citra Perusahaan). UNS (Sebelas Maret University).
  11. Zarella. (2010). The Social Media Marketing Book. Jakarta: PT. Serambi Ilmu Semesta.
  12. Zein, M. F. (2019). Panduan Menggunakan Media Sosial untuk Generasi Emas Milenial. Mohamad Fadhilah Zein.