Borobudur Communication Review

Narasi Tunawisma Dalam Film Dream: Struktur Narasi A.J. Greimas

Fajrina Amelia — 2025-06-30

This study aims to determine how actantial and functional structures form narratives about homelessness and how the process of social transformation of homelessness is analyzed through binary opposition and the semiotic square as supporting tools in A.J. Greimas' narrative framework. This study uses a qualitative descriptive method with a document study approach. Data was collected through non-participant observation of the film, systematic recording of scenes and dialogues, and the development of narrative structures. Data were analyzed using the Miles & Huberman model, which includes data reduction, data presentation, and drawing and verifying conclusions. The results of the study show that the homeless character in the film Dream is not only a complement to the story but also a driver of the storyline that undergoes a narrative transformation from a passive object to an active subject. This transformation occurs gradually through several shifts in value from passive to active, unworthy to worthy, and powerless to empowered. Thus, this study shows that the film Dream depicts the homeless as a group that can have an important role, not just a marginalized group. This film is also a social critique of marginalized groups' lack of recognition and position in society

Analisis Keberhasilan Program Corporate Social Responsibility Pada Perusahaan Harita Nickel Dalam Memberdayakan Masyarakat Di Pulau Obi

Irfan Satria Mufti — 2025-06-30

Penelitian ini bertujuan untuk menganalisis keberhasilan program Corporate Social Responsibility (CSR) yang dilakukan oleh PT Harita Nickel dalam memberdayakan masyarakat di Pulau Obi. Metode yang digunakan adalah analisis konten terhadap akun Instagram resmi @harita.nickel sebagai sumber utama data. Penelitian ini fokus pada dua aspek utama, yaitu implementasi program CSR oleh perusahaan dan partisipasi masyarakat serta pro-kontra terhadap program CSR perusahaan Harita Nickel. Hasil penelitian menunjukkan bahwa program CSR Harita Nickel di Pulau Obi berhasil meningkatkan kualitas pendidikan, keterampilan kerja, konservasi dan pengelolaan lingkungan, serta mendukung UMKM lokal. Tingginya partisipasi dan penerimaan masyarakat menunjukkan keberhasilan inisiatif dalam memberdayakan komunitas lokal, mencerminkan komitmen perusahaan terhadap pembangunan berkelanjutan dan kesejahteraan masyarakat. Namun, selain menuai respon positif dari netizen yang mungkin beberapa dari mereka adalah penduduk pulau Obi, juga menuai kontra yang pada nyatanya tidak sesuai dengan apa yang diposting, seperti rusaknya lautan akibat pencemaran. Hasil penelitian ini diharapkan dapat memberikan pemahaman yang lebih dalam mengenai efektivitas CSR dalam konteks pemberdayaan masyarakat di wilayah yang terpencil seperti Pulau Obi, serta mengevaluasi lebih lanjut terkait kontra masyarakat terhadap program yang digerakkan.

Action Research Eksplorasi Video Dokumenter Kreatif (Creative Video Documentary) Melalui Setting Cerita Rakyat Sebagai Penguatan Storytelling untuk Ekspansi Promosi Destinasi Pariwisata Madura

Surokim Surokim — 2025-07-02

Pariwisata Madura membutuhkan sentuhan komunikasi digital agar bisa menjangkau khalayak luas. Melalui video dokumenter yang bisa diunggah diberbagai platform media, destinasi pariwisata Madura akan lebih menarik dan lebih mudah menjangkau khalayak luas. Melalui penguatan dan tautan cerita rakyat maka sebuah video dokumenter wisata tidak hanya mengandung isi geofisik, tetapi juga punya konteks latar cerita sebagai sebuah kisah. Promosi destinasi wisata seperti ini akan menjadi lebih soft karena tidak semata-mata mempromosikan destinasi wisata fisik, tetapi juga ada cerita latarnya. Penelitian ini menggunakan paradigm riset aksi dengan pendekatan riset partisipatory-action. Riset aksi menggunakan studi kasus yang merupakan sebuah metode penelitian dengan pendekatan kualitatif. Riset ini juga menjadi riset pengembangan dan akan menghasilkan pengembangan produksi media dengan muatan kreativitas baru. Hasil riset ini menunjukkan bahwa promosi wisata melalui video documenter pada saat ini kian diminati khalayak. Video wisata dengan soft promotion seperti perjalanan (jurney) dengan cerita rakyat akan lebih menarik karena mengandung kisah dan cerita. Platform media yang banyak diakses khalayak untuk melihat video documenter adalah media sosial. Adapun sentuhan kreativitas dalam produksi video dokumenter adalah melalui penguatan cerita rakyat (folklore) yang berkembang di daerah wisata tersebut kemudian dijadikan sebagai penguat storytelling dalam journey and travel video dokumenter tersebut.

Digital Content Management On The Investor's Instagram Account (Analysis of the SoMe Model)

Ahmada Auliya Rahman — 2025-07-03

Instagram is one of the social media platforms used for communication activities, such as publications, public relations, and promotions to target audience. The Investor is a platform for learning safe, calm, and growing stock investments that can be accessed anytime and anywhere, owned by PT Indonesia Investa Origa. Amid the prevalence of online crimes in the form of fraud or illegal investments, The Investor emerges as an investment education platform for the public. In conducting its business, The Investor utilizes social media to interact and carry out marketing communication functions with its target audience. The purpose of this research is to describe the management of The Investor's Instagram account (@theinvestor_id) by analyzing it through The Circular Model of SoMe, covering the stages of Share, Optimize, Manage, and Engage. Based on the analysis of interview results and documentation from the Instagram account, The Investor, has implemented digital content management according to The Circular Model of SoMe developed by Regina Luttrell. Going forward, research on digital content remains important, considering the rapid and unpredictable development of information and communication technology. The results of research on digital content will be very beneficial for both business practitioners and the advancement of knowledge.

Building Multicultural Identity: Analysis of Semarang City Government Communication Strategy in Dugderan 2025 Activities

Hanna Sabrina Rachma — 2025-07-06

Semarang City is the capital city of Central Java whose people have diversity in terms of ethnicity and religion. This makes Semarang City have a tradition that is a cultural discovery point, namely Dugderan, by combining the 3 ethnicities (Javanese, Arab, and Chinese). The government through the Department of Culture and Tourism is taking advantage of this momentum to explore the uniqueness of culture in order to form an identity for Semarang City along with promoting the creative economy so that the community is involved in the Dugderan activity process. The purpose of this study is to determine the communication strategy implemented by the Semarang City government in building a multicultural identity through the Dugderan tradition. This study uses a qualitative research method using a qualitative descriptive approach. This study uses the theory of Strategic Communication. Primary data was obtained from the process of direct observation and interviews with parties related to this study, namely the organizers of the Dugderan event and owners of Micro, Small, and Medium Enterprises (MSMEs). Meanwhile, secondary data was obtained through searching research journals, books, the internet and documentation containing images or photos related to the research subject. The results of this study conclude that the communication strategy implemented by the government has succeeded in creating a tradition that supports tolerance and diversity in Semarang City. Thus, Dugderan not only functions as a cultural event, but also as a platform to strengthen the multicultural identity of the Semarang society.