Article Sidebar

Download
PDF
Statistic
Read Counter : 446 Download : 445

Downloads

Download data is not yet available.

Main Article Content

Abstract

Getuk pisang is one of traditional snack in Kediri. Sentra Getuk Pisang Dusun Jatisari, which is the main supplier of  getuk pisang in Kediri, had decline sales caused by pandemic. The purpose of this study is 1) Analyze the internal and external conditions of Sentra Getuk Pisang Dusun Jatisari, 2) Analyze the position of Sentra Getuk Pisang Dusun Jatisari using the Internal-External (IE) matrix and 3) Provide recommendations strategies that can be applied to the Sentra Getuk Pisang Dusun Jatisari. This study used non-probability sampling with interactive analytical techniques from Miles and Huberman consist with data collection, data reduction, data display and conclusion: drawing/verifying. The results showed that the IFE matrix was 2.43, EFE 2.8 and the IE matrix was in quadrant V or hold and maintain. Recommended strategy that can be used at  Sentra Getuk Pisang Dusun Jatisari is market penetration by utilizing online media and product development.

Keywords

EFE IFE Matrix IE 7S McKinsey framework PEST Getuk Pisang Center

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Author Biographies

Yosi Try Winahyu, Universitas Negeri Surabaya

Acedemic Profile: Linkedin

Novi Marlena, Universitas Negeri Surabaya

Academic Profile: Google Scholar, Sinta, Researchgate 

References

  1. Choerudin, A. (2019). Strategi Dan Implementasi 7S Mckinsey Pengelolaan Pasar Rakyat (Studi Empiris Di Dinas Perdagangan - Kota Surakarta). Research Fair Unsri, 3(1), 644–651.
  2. David, fred r., & David, forest r. (2017). Strategic Management. In Strategic Management (16th ed.). pearson education. https://doi.org/10.1007/978-3-322-84457-6
  3. Dewi, F., & Mahendrawathi, E. R. (2019). Business process maturity level of MSMEs in East Java, Indonesia. Procedia Computer Science, 161, 1098–1105. https://doi.org/10.1016/j.procs.2019.11.221
  4. Dinas Koperasi dan UMKM Kabupaten Kediri. (2019). Data UMKM Kabupaten Kediri Per September 2019. Https://Diskopusmik.Kedirikab.Go.Id/.
  5. Fajartriyani, A. P., Raharja, S. J., Dai, R. M., & Hardinata, C. (2019). Strategic planning of Indonesian skincare clinics. Academy of Strategic Management Journal, 18(3), 203–215. https://doi.org/10.18551/rjoas.2019-06.26
  6. Fajri, I. (2018). Strategi Peningkatan Penjualan Makanan Tradisional Sunda Melalui Daya Tarik Produk Wisata Kuliner di The Jayakarta Bandung Suite Hotel & Spa. THE Journal : Tourism and Hospitality Essentials Journal, 8(1), 45. https://doi.org/10.17509/thej.v8i1.11689
  7. Faqir, anisyah al. (2020). Menkop Teten Sebut Persaingan Usaha di Sektor UMKM Tinggi Saat Pandemi.
  8. Farida, & Fauziyah, E. (2020). Strategi Pengembangan Ukm Jamu Tradisional Madura Ayu. In Agriscience 1(1), 88-102
  9. Hadiwardoyo, W., Tinggi, S., Ekonomi, I., & Barat, J. (n.d.). KERUGIAN EKONOMI NASIONAL AKIBAT PANDEMI COVID-19. 83–92. https://doi.org/10.24853/baskara.2.2.83-92
  10. Hasrialdy, M., Muchransyah, Q., & Najib, M. (2018). Analisis Internal dan Eksternal Kentang Indonesia dalam Menghadapi Masyarakat Ekonomi ASEAN ( MEA ). Jurnal Manajeman dan Organisasi, 9(2), 115–121.
  11. Isabela, T., Mulyani, S., & Satriawan, I. K. (2018). STRATEGI PENGEMBANGAN USAHA PRODUK TEH CELUP ROSELA (Hibiscus sabdariffa L.) UD. BALI GENDIS, KLUNGKUNG. Jurnal REKAYASA DAN MANAJEMEN AGROINDUSTRI, 6(1), 33–44.
  12. KPCPN. (2020). KOMITE PENANGANAN COVID-19 DAN PEMULIHAN EKONOMI NASIONAL. KPCPEN.
  13. Kurniawati, R., & Marlena, N. (2020). Analisis SWOT Sebagai Dasar Perencanaan Strategi Pemasaran Pada Agrowisata Belimbing Karangsari Kota Blitar. Jurnal Manajeman dan Bisnis Indonesia. 6(2), 191–203.
  14. Mardiyono, A. (2013). Pengaruh Faktor Lingkungan Bisnis Eksternal Dan Faktor Manajerial Terhadap Perencanaan Strategik Untuk Meningkatkan Kinerja Perusahaan ( Studi Empiris Pada Industri Kecil Makanan Wingko Babat Di Kota Semarang ). Serat Acitya 1(2), 60–72.
  15. Phan, S. T. (2021). The effect of pestle factors on development of e-commerce. International Journal of Data and Network Science, 5(1), 37–42. https://doi.org/10.5267/j.ijdns.2020.11.005
  16. Safitri, N., & Pramudita, R. (2019). View of Perencanaan Strategis Sistem Informasi Menggunakan Metode Five Competitive Force dan Matriks BCG. Information Management for Educators and Professionals, 4(1), 151–160.
  17. Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. alfabeta.
  18. Sukardi. (2008). Metodologi Penelitian Pendidikan. Jakarta: Bumi Aksara.
  19. Yunus, E. (2016). Manajemen Strategis, Yogyakarta: Andi Offset