Community Empowerment

Digital marketing training to increase the marketing of MSME products in the Banua Anyar Village

Muhammad Rezky Noor Handy — 2024-07-02

The COVID-19 pandemic has caused a significant decline in sales for MSMEs, especially those relying on conventional sales methods. This community service aims to provide digital marketing training to enhance the marketing of UMKM products in Kelurahan Banua Anyar, Banjarmasin City. The training consisted of two parts: firstly, discussions and presentations on online marketing strategies for UMKM products, and secondly, hands-on training on technology and applications to support online sales. This program was able to provide convenience for MSMEs to expand market access for their products, especially with increased knowledge about digital marketing and skills in utilizing social media and product photography.

Kebaron Village community empowerment through edutourism innovation

Niko Fediyanto — 2024-07-02

Kebaron Village, recognized as a tourist destination boasting extensive rose-picking gardens, continues to encounter several challenges in managing its tourist area, resulting in suboptimal tourism potential and a limited number of visitors. These challenges encompass a dearth of directions to tourist sites and a lack of product diversity that appeals to visitors. This community service aims to bolster garden management and maximize the tourism potential of Kebaron Village by enhancing tourist allure through the improvement of facilities and the diversification of derivative products from red guava fruit. The methods employed include the installation of road signposts, creation and installation of Sapta Pesona points, as well as education on clean production and assistance in producing derivative products. The outcomes of this program entail an enhanced public understanding of clean production, along with improved skills in crafting derivative products from guava fruit, such as ice cream and leather. Additionally, the installation of road signposts and Sapta Pesona points has effectively heightened the accessibility and tourist allure of Kebaron Village.

Empowering economic independence: POKDAKAN modernization and market integration in Tanjung Rhu Village, Pekanbaru City

Ulfia Hasanah — 2024-07-02

The "Mina Sari Jaya" Fish Cultivation Group (POKDAKAN) in Tanjung Rhu Village, Limapuluh District, Pekanbaru City, is undergoing an economic empowerment program aiming for group financial independence within RT 05 RW 06. This initiative combines legal and fisheries expertise to create a comprehensive community economic development strategy. The program offers training in digital marketing, fisheries business management, and legal aspects of running a business. As a result, the group has successfully developed and packaged processed catfish products like snacks and nuggets in standardized, attractive packaging, increasing market appeal. Additionally, these products are now available on online marketplaces like Shopee and Tiktok Shop, generating potential income for POKDAKAN members. Furthermore, the program facilitated the establishment of a formalized business entity for the farmer group, complete with a notarial deed and a deed of establishment.

Educating Banten's culinary MSMEs on the value of nutritional information and halal labeling

Nita Rusdiana — 2024-07-02

Many consumers seek nutritional information and halal certification on food packaging to make informed choices and build trust. However, culinary MSMEs in Banten often lack the knowledge on proper labeling procedures. To address this gap, a community service program was initiated to educate Banten's culinary MSMEs on the significance of including nutritional value and halal labels on their products. The program utilized online counseling sessions (Zoom Meetings) with discussions, Q&A sessions, and e-questionnaires. Evaluation results highlighted a high level of understanding among participants, with an average score of 91.22% for knowledge (cognitive aspect), 92.36% for attitude (affective aspect), and 90.97% for willingness to act (behavioral aspect).

Empowering youth organizations to revitalize Kampung Dolanan and enhance community well-being post-COVID-19

Ariq Fikria Niagasi — 2024-07-02

Established in 2015, Dolanan Village thrived until the COVID-19 pandemic forced its closure. However, the village also faced resident complaints due to mismanagement and lack of resources. To address these challenges, a community service program was implemented to strengthen Dolanan Village's institutional framework and equip residents with digital marketing skills. Through training in content creation, financial management, human resources, and digital marketing, residents gained the ability to develop activity budgets, establish standard operating procedures, and create marketing content using available resources. This program empowered the community and paves the way for a more sustainable and prosperous Dolanan Village.

Raising environmental awareness through community-based efforts to clean and preserve the Karang Mumus river, Samarinda City

Intan Kinanthi Damarin Tyas — 2024-07-02

River pollution, particularly from littering, has long plagued Samarinda City. The Karang Mumus River exemplifies this challenge, with heavy downstream debris and a lack of upstream catchment areas leading to seasonal flooding. This pollution significantly reduces the community's quality of life and hinders sustainable development efforts. To address this, a community service program was initiated to raise environmental awareness through cleaning and maintaining the Karang Mumus River. The program utilized outreach methods to educate the "Save Karang Mumus" (SKM) community about the river's functions and proper environmental practices in the surrounding area. The activity culminated in a river cleaning initiative. Notably, post-program participants expressed a willingness to actively participate in future river cleaning efforts organized by GMSS-SKM. This positive outcome demonstrates the program's success in raising awareness about the importance of protecting the Karang Mumus River environment.

Efforts to enhance the awareness in significance of early detection for dental and oral diseases in the society 5.0

Arya Adiningrat — 2024-07-02

Oral health is an integral part of overall well-being that demands attention from every individual. Poor oral hygiene can lead to various oral diseases, including dental caries. This community service program aimed to enhance students' understanding of oral health, encourage regular dental checkups, and promote preventive measures against oral diseases through the utilization of various digital tools, including an early detection screening application. Health education sessions were conducted, incorporating pre- and post-tests to evaluate learning outcomes. Additionally, clinical examinations were carried out to assess students' oral health status. The results were encouraging, counseling and education sessions significantly increased knowledge and awareness in over half the participants (55%). However, clinical examinations revealed that a substantial portion (36 students) had unhealthy oral hygiene, highlighting the need for continuous education and preventive strategies.

Reference management training to improve the quality of scientific publications for vocational high school teachers

Rahayu Relawati — 2024-07-02

Recognizing the challenges faced by teachers in completing their portfolios due to limited knowledge and skills in writing scientific publications, this training program aimed to equip them with the necessary expertise in using Mendeley, a digital referencing tool, to enhance their scientific writing capabilities. The training was conducted online with 24 participants. The first day covered an introduction to Mendeley and citation practices, while the second day focused on hands-on Mendeley application. The training effectively enhanced participants' knowledge and skills in using Mendeley. Evaluation indicators revealed that none of the participants had installed the Mendeley application prior to the training, while 67% had installed it after the training. Furthermore, 54% of the participants were able to perform Mendeley practices both online and on desktops. Additionally, 73% of the participants expressed their intention to utilize Mendeley for action research, reference searching, and automated bibliography generation.

Outreach initiatives to motivate Saparua residents in preserving the Perahu Belang heritage

Tri Ratna Purnamarini — 2024-07-02

Community engagement plays a pivotal role in safeguarding cultural heritage from deterioration and loss. This community service program aimed to enhance the motivation of Saparua residents in preserving the Perahu Belang, a traditional boat. The program employed an outreach method, encompassing planning, implementation, and evaluation phases. The results demonstrated an increase in public awareness regarding the significance of Perahu Belang conservation as a cultural heritage and a surge in community motivation towards its preservation. It is hoped that this heightened knowledge and motivation will contribute to the enduring protection and preservation of the Perahu Belang legacy.

Optimizing yard space for independent food security in Kebonbatur Village

Slamet Budirahardjo — 2024-07-02

Amidst economic hardships and rising staple food prices, the majority of residents in RT 01 RW III of Kebonbatur Village, Mranggen District, Demak Regency, who work as laborers and farmers, struggle to meet their daily food needs. This community service program aimed to optimize limited yard space by introducing urban farming using the BUDIKDAMBER system (fish and vegetable cultivation in buckets). The training covered equipment preparation, fish distribution techniques, feeding, water quality maintenance, fish harvesting, and vegetable planting using aquaponics methods. Intensive mentoring was provided to ensure practical implementation of the acquired knowledge. The residents' enthusiasm was remarkable, as they immediately applied the learnings in their respective yards. This activity successfully raised awareness and skills among residents in utilizing limited space for self-reliant food security, as evidenced by active participation, satisfaction with harvest results, and the opening of economic opportunities.