Main Article Content
Abstract
This article discusses about the legal implication misuse in regional election, specifically in 2024 regional election. To achieve the objectives of this research, the researcher employs a normative legal research approach. Primary and secondary research materials are sourced from relevant literature on laws and theories. Primary and secondary materials come from various sources. As a result, this paper finds that there was a realtionship between social media and regional election in 2024, primarly in campaign. To achieve political goals, campaigns are used in political strategies. Based on the findings, the campaign uses three types of materials. First, a positive campaign is a type of campaign that is significantly related to the profile of electoral participants and uses various types of news to support the political values of personal branding. Second, a negative campaign is a type of campaign that focuses on highlighting the shortcomings and mistakes of political opponents. With the advancement of technology, social media campaigns have enabled candidates to communicate their vision and mission to the public quickly, easily, and accurately through social media campaigns. Article 41 letter f of PKPU Number 4 of 2017, Article 65 of Law Number 10 of 2016 regarding the implementation of regional elections, and Article 275 paragraph (1) of Law Number 7 of 2017 concerning Elections allow the use of social media in campaigns.