Innovation, Technology, and Entrepreneurship Journal
The Effect of Financial Literacy, Financial Technology, and Digital Marketing Effect on Business Suistainibility in MSMEs in Magelang City
Abstract
This article examines "sustainability business in MSME actors in Magelang City. The number of MSMEs in Magelang City in 2023 is 2,126, in addition to 7,805 MSME business actors registered on the Magelang City Government website. This makes the number of MSME actors quite large, making Magelang City superior in prospering their economy. Financial Literacy, Financial Technology, and Effect Digital Marking are indicators used to measure the impact of sustainability business. The research method used is a quantitative approach using the purposive sampling method to 100 respondents. The findings of this study are that financial literacy (tcount 15,945), fintech (tcount 4,970) and effect digital marketing (t count 2,933) either partially or simultaneously affect business susceptibility, all three have a positive influence with a significance number (0.000). It can be concluded that to support the achievement of sustainable business, it is necessary to pay attention to increasing financial literacy, increasing the use of financial technology and developing digital marketing skills
Keywords
Financial Literacy; Financial Technology; Effect Digital Marketing; Sustainability BusinessReferences
- Amisi, S. (2012). The effect of financial literacy on investment decision making by pension fund managers in Kenya [PhD Thesis].
- Aribawa, D. (2016). The effect of financial literacy on the performance and sustainability of MSMEs in Central Java. Journal of Business Strategy, 20(1), 1–13.
- Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
- Dahmen, P., & RodrÃguez, E. (2014). Financial literacy and the success of small businesses: An observation from a small business development center. Numeracy, 7(1), 3.
- Garg, N., & Singh, S. (2018). Financial literacy among youth. International Journal of Social Economics, 45(1), 173–186. https://doi.org/10.1108/IJSE-11-2016-0303
- Muraga, K. P., & John, N. (2015). Effects Of Financial Literacy on Performance Of Youth Led Entreprises: A Case of Equity Group Foundation Training Program in Kiambu County. https://api.semanticscholar.org/CorpusID:157382372
- Naufal, M. I., & Purwanto, E. (2022). Dampak Literasi Keuangan terhadap Kinerja dan Keberlanjutan UMKM (Studi Kasus Industri F&B Kecamatan Sumbersari Jember). Profit, 16(02). https://profit.ub.ac.id/index.php/profit/article/view/2621
- Rosita, R. (2020). Pengaruh Pandemi Covid-19 terhadap UMKM di Indonesia. JURNAL LENTERA BISNIS, 9(2), 109. https://doi.org/10.34127/jrlab.v9i2.380
- Rumini, D. A. (2020). Peran Literasi Keuangan sebagai Prediktor Kinerja dan Keberlanjutan UMKM. 18(1).
- Saturwa, H. N., Suharno, S., & Ahmad, A. A. (2021). The impact of Covid-19 pandemic on MSMEs. Jurnal Ekonomi Dan Bisnis, 24(1), 65–82. https://doi.org/10.24914/jeb.v24i1.3905
- Winarto, W. W. A. (2020). Peran Fintech dalam Usaha Mikro Kecil dan Menengah (UMKM). Jesya (Jurnal Ekonomi & Ekonomi Syariah), 3(1), 61–73. https://doi.org/10.36778/jesya.v3i1.132
Most read articles by the same author(s)
- Dicky Bramanta Belva, Marlina Kurnia, The Influence of Entrepreneurial Orientation, Entrepreneurial Competence, and Market Orientation on Business Performance of Batik MSMEs in Magelang Regency , Innovation, Technology, and Entrepreneurship Journal: Vol. 2 No. 2 (2025)