Borobudur Law and Society Journal

Advertisement permits matter for the orderly appearance of a regency and for regional revenue, yet unlicensed banners, billboards and flags stand along almost every road in Magelang Regency. This article asks how Regent’s Regulation No 22 of 2014 on Advertisement Permits is implemented and what hinders it. It is empirical legal research with a sociological approach. Data come from interviews recorded in 2023, observation of a Civil Service Police Unit (Satpol PP) enforcement team in Muntilan sub-district and official documents, and each of Edwards III’s four factors, communication, resources, disposition and bureaucratic structure, is assessed in turn. Implementation is not yet optimal. Information from the One-Stop Investment and Integrated Services Office (DPMPTSP) is clear and consistent, but it does not reach advertising firms; enforcement staff are too few for the size of the regency; and advertisers often ignore the permit rules because they expect uncontrolled banners to be removed in any event. The Regulation offers only administrative sanctions, and as a regent’s regulation it cannot add criminal penalties. The study recommends regular outreach by DPMPTSP, a risk-based patrol plan and more staff for Satpol PP, and a review of the Regulation against the licensing and regional tax rules enacted since 2014.