Adhihendra, Brian Gregory, Universitas Sebelas Maret, Indonesia
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Jurnal Analisis Bisnis Ekonomi Vol 21 No 1 (2023): January-June - Articles
Effect of Eco-Friendly Product Experience and Green Identity on Intention to Switch
Abstract pdf
About Journal
Jurnal Analisis Bisnis Ekonomi (JURBE) ISSN 2579-647X is a scientific journal of bussiness and economic managed by the Faculty of Economic and Bussiness, Universitas Muhammadiyah Magelang. Jurnal Analisis Bisnis Ekonomi (JURBE), an electronic journal, provides a forum for publishing the original research articles, review articles, and case study on the scope. This journal is issued twice a year and it is a tool for researchers, academics, and practitioners who wished to channel their thoughts and findings in the field of Economic and Bussiness.