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Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the Indonesian economy, yet comprehensive e-commerce adoption remains low. This community service initiative aimed to facilitate the digital transformation of MSMEs by enhancing awareness and skills in the integration of e-commerce and artificial intelligence (AI). The implementation method included a national webinar, “Forum Digitalk”. The results demonstrated an 80% increase in public awareness regarding the digital transformation of MSMEs, along with a positive shift in participants' attitudes towards utilizing technology. This initiative recommends advanced training, government policies supporting technology adoption, and mentorship programs to ensure the sustainability of MSME digital transformation, including the integration of social commerce and artificial intelligence applications, to maintain competitiveness in the future marketplace.

Keywords

Digital transformation E-commerce adoption MSME growth strategies

Article Details

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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