Article Sidebar

Download
PDF
Statistic
Read Counter : 57 Download : 30

Downloads

Download data is not yet available.

Main Article Content

Abstract

The challenges faced by the PKK group include limited knowledge and skills in utilizing local natural resources for creative products, a lack of understanding regarding simple business management, and low utilization of digital marketing. To address these issues, the activity was conducted using an Asset-Based Community Development (ABCD) approach, which emphasizes leveraging local assets in the form of leaves and flowers, human resource capacity, and community social networks. The activity was carried out through several stages: coordination, socialization, technical ecoprint training on ceramic mug media using the steaming method, group practice, provision of business management knowledge, introduction to digital marketing, and evaluation. The results show that the participants successfully created natural-patterned ecoprint mug products, developed a better environmental awareness, and acquired basic entrepreneurial skills, including calculating the cost of goods sold and determining the selling price. The PKK women are now capable of producing approximately $\pm20$ ecoprint mugs per month with 3–5 variations of motifs. Thus, this activity not only enhances creative skills and entrepreneurial literacy but also opens up opportunities for women's economic empowerment based on local potential.

Keywords

Ecoprint Community empowerment Entrepreneurship

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

References

  1. A’la, F. R., Rahmawati, I. D., A’yun, D. Q., & Ningsih, P. R. (2025). Pelatihan Mug Ecoprint untuk Meningkatkan Kreativitas Ibu PKK oleh Mahasiswa KKNT Desa Padelegan. Jurnal Solutif: Jurnal Pengabdian Masyarakat, 3(1), 12–18. https://doi.org/10.61692/solutif.v3i1.229 ?
  2. Al Halbusi, H., Alhaidan, H., Abdelfattah, F., Ramayah, T., & Cheah, J.-H. (2024). Exploring social media adoption in small and medium enterprises in Iraq: pivotal role of social media network capability and customer involvement. Technology Analysis & Strategic Management, 36(9), 2052–2069. https://doi.org/10.1080/09537325.2022.2125374
  3. Alsalamah, A., & Callinan, C. (2021). Adaptation of Kirkpatrick’s Four-Level Model of Training Criteria to Evaluate Training Programmes for Head Teachers. Education Sciences, 11(3). https://doi.org/10.3390/educsci11030116
  4. Arif, W. F., & Marsudi. (2019). Uji Coba Warna Daun Sirih Merah Dengan Teknik Pounding Dan Steam. Jurnal Seni Rupa, 7(2), 73–80.
  5. Budisusila, E. N., Nugroho, A. A., Fatmawati, W., & Ernawati, R. (2023). Ecoprint short course with ecopounding techniques for the international community. Community Empowerment, 8(8), 1224–1230. https://doi.org/10.31603/ce.8609
  6. Chatterjee, S., & Kumar Kar, A. (2020). Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India. International Journal of Information Management, 53. https://doi.org/10.1016/j.ijinfomgt.2020.102103
  7. Cheung, V. K.-L., Chia, N.-H., So, S.-S., Ng, G. W.-Y., & So, E. H.-K. (2023). Expanding scope of Kirkpatrick model from training effectiveness review to evidence-informed prioritization management for cricothyroidotomy simulation. Heliyon, 9(8), e18268. https://doi.org/10.1016/j.heliyon.2023.e18268
  8. Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59. https://doi.org/10.1016/j.ijinfomgt.2020.102168
  9. Farida, F., Samiaji, A. B. M., Ramadhanti, N., Pebrianto, D., Sari, D. A., & Susanti, A. A. (2024). Optimization of the business management in the MSMEs of pothil in Mertoyudan, Regency Magelang. Community Empowerment, 9(7), 1017–1021. https://doi.org/10.31603/ce.9931
  10. Irmayanti, Suryani, H., & Megavitry, R. (2020). Pemanfaatan Bahan Alami Untuk Pembuatan Ecoprint Pada Peserta Kursus Menjahit Yayasan Pendidikan Adhiputeri Kota Makassar. Jurnal Hasil Pengabdian Masyarakat, 1(1), 43–50.
  11. Kartika, D. S. Y., Rahmawati, F., Rahmawati, V. E., Sapta, A. T., Faizah, A. N., & Suhendri, R. R. (2023). Pelatihan Pembuatan Kerajinan Ecoprint Sebagai Pengembangan Kreativitas Anak Di Sekolah Dasar Negeri Wonomerto 1 (Satu). Jurnal Informasi Pengabdian Masyarakat, 1(3), 72–82. https://doi.org/10.47861/jipm-nalanda.v1i3.311
  12. Lestari, P., & Sakti, A. W. (2021). Application of Alum Fixator for Eco Print Batik Making Using a Pounding Technique in Fine Arts Learning in Junior High School. ASEAN Journal of Science and Engineering, 2(2), 167–172. https://doi.org/10.17509/ajse.v2i2.38676
  13. Nadhirah, S. H., & Lindawati, Y. I. (2025). Peran Keluarga dalam Membangun Kesadaran Sosial pada Mahasiswa Pendidikan Sosiologi Universitas Sultan Ageng Tirtayasa. Guiding World: Jurnal Bimbingan Konseling, 08, 1–10. https://doi.org/10.33627/gw.v8i1.3235
  14. Nag, T., & Chatterjee, C. (2020). Exploring Linkages Between Corporate Governance and Business Performance: Does Good Corporate Governance Lead to Enhanced Business Value? South Asian Survey, 27(1), 37–61. https://doi.org/10.1177/0971523120907189
  15. Narulita, S., Oktaga, A. T., & Prihati. (2023). Pemberdayaan Masyarakat Desa Margosari melalui Eco-Printing dan E-Commerce. Petik : Jurnal Pengabdian Teknik Dan Ilmu Komputer, 3, 37–44. https://doi.org/10.34010/petik.v3i2.11219
  16. Rahayu, R., & Day, J. (2015). Determinant Factors of E-commerce Adoption by SMEs in Developing Country: Evidence from Indonesia. Procedia - Social and Behavioral Sciences, 195, 142–150. https://doi.org/10.1016/j.sbspro.2015.06.423
  17. Ridha, A., Ismanidar, N., & Syarief, S. (2024). Improving community skills through environmentally friendly ecoprinting techniques in Keude Birem Village. Community Empowerment, 9(12), 1829–1836. https://doi.org/10.31603/ce.12663
  18. Ridha, A., Nurlina, Chandra, R., & Ismanidar, N. (2024). Pengolahan Limbah Minyak Jelantah Menjadi Lilin Aroma Terapi di Desa Birem Puntong. GERVASI: Jurnal Pengabdian Kepada Masyarakat, 8(1), 39–50. https://doi.org/10.31571/gervasi.v8i1.6577
  19. Rouse, D. N. (2011). Employing Kirkpatrick’s evaluation framework to determine the effectiveness of health information management courses and programs. Perspectives in Health Information Managemen, 8(Spring).
  20. Salma, I. R., & Eskak, E. (2022). Teknik dan Desain Produk Ecoprint dalam Berbagai Material Baru (Non Tekstil). Prosiding Seminar Nasional Industri Kerajinan Dan Batik, 4(1), D08-1 1-15.
  21. Shewchuk, S., Wallace, J., & Seibold, M. (2023). Evaluations of training programs to improve capacity in K*: a systematic scoping review of methods applied and outcomes assessed. Humanities and Social Sciences Communications, 10(1), 887. https://doi.org/10.1057/s41599-023-02403-5
  22. Ure, C., Hargreaves, S. C., Burns, E. J., Coffey, M., Audrey, S., Ardern, K., & Cook, P. A. (2021). An asset-based community development approach to reducing alcohol harm: Exploring barriers and facilitators to community mobilisation at initial implementation stage. Health & Place, 68. https://doi.org/10.1016/j.healthplace.2020.102504
  23. Wahyudi, S. R., Purwantini, A. H., & Farida. (2024). The adoption of cloud accounting by MSMEs: The role of digital vision and its impact on economic sustainability. Jurnal Akuntansi Universitas Jember, 22(2), 201–214. https://doi.org/10.19184/jauj.v22i2.52988
  24. Wati, S. K., & Widodo, E. K. (2023). Penerapan Digital Marketing pada UMKM : Analisis Bibliometrik. Jurnal Ekonomi Dan Bisnis Digital (EKOBIL), 2(3), 46–49. https://doi.org/Jurna
  25. Widiastuti, T., Al-shami, S. A., Mawardi, I., Zulaikha, S., Haron, R., Kasri, R. A., Mustofa, M. U. Al, & Dewi, E. P. (2024). Capturing the barriers and strategic solutions for women empowerment: Delphy analytical network process. Journal of Open Innovation: Technology, Market, and Complexity, 10(3). https://doi.org/10.1016/j.joitmc.2024.100345