The sharing session "entrepreneurs during the COVID-19 pandemic" in overcoming economic crisis

Abstract

The early stages of the COVID-19 pandemic in 2020 greatly threatened Indonesia’s economy. Consequently, unemployment increased and several business owners began to explore the opportunities in modern technology, including the use of digital media. In view of the prevailing circumstance, a seminar was conducted with the theme "Entrepreneurs in the COVID-19 Pandemic" and the title "Tips for Getting Business Product Ideas and Marketing Techniques Through Digital Media in the COVID-19 Pandemic". The session was aimed at tackling the rising unemployment rates and also served as an avenue to promote business activities ranging from micro, small, or medium enterprises (MSMEs). This meeting was scheduled online using Zoom, with 17 participants. During the program, the participants conveyed their entrepreneurial experiences and also shared tips on generating product ideas, marketing techniques using digital media, as well as other useful business strategies employed during the pandemic. Also, the event continued for approximately 2 hours, with added insight for new, existing and intending business owners. Furthermore, the participants were inspired to explore new business opportunities amidst the pandemic.