Article Sidebar

Submitted
Aug 6, 2024
Published
Aug 6, 2024
Download
pdf
Statistic
Read Counter : 183 Download : 188

Downloads

Download data is not yet available.

Main Article Content

Abstract

Industri fashion di Indonesia menunjukkan perkembangan yang menggembirakan dan menjadi salah satu sektor industri yag menyumbang kontribusi positif bagi perekonomian nasional. Pelaku bisnis fashion di wilayah Kota Jember salah satu diantaranya Byintanshop, yang tentunya harus bersaing dengan pelaku bisnis lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, promosi, dan kualitas produk terhadap loyalitas pelanggan. Populasi penelitian ini pelanggan Byintanshop di Kota Jember, sedangkan sampel penelitian sebanyak 85 responden. Penentuan sampel menggunakan purposive sampling. Analisis data menggunakan regresi linier berganda. Berdasarkan hasil pengujian hipotesis dapat dinyatakan bahwa persepsi harga, promosi, dan kualitas produk terhadap loyalitas pelanggan berpengaruh signifikan terhadap loyalitas pelanggan.

Keywords

Persepsi Harga Promosi Kualitas Produk Loyalitas Pelanggan

Article Details

References

  1. Dharmmesta, B. S. (2014). Manajemen Pemasaran. Yogyakarta: BPFE.
  2. Dhasan, D., Dhasan, D., Kowathanakul, S., & Kowathanakul, S. (2021). The Impact of Service Quality, Promotions and Customer Engagement in Determining Customer Loyalty in the Thai Mobile Network Industry. ABAC Journal, 41(1), 209–240.
  3. Fitriana R, Hidayati ,L,A, & Muhdiyanto,(2021), pengaruh promosi dan kualitas Pelayanan terhadap keputusan penggunaan transportasi online gojek dengan minat beli sebagai variabel moderating, Prosiding Seminar Nasional Fakultas Ekonomi Universitas Tidar .
  4. Haryadi, I., & Syharuddin, S. (2023). The Impact Of Brand Image and Promotion on Customer Loyalty. Jurnal Ilmu Ekonomi Dan Bisnis Islam, 5(1), 51–67. Retrieved from https://doi.org/10.24239/jiebi.v5i1.148.51-67
  5. Kotler, Philip, & Armstrong, G. (2016). Principle of Marketing (15th ed.). Boston: Pearson.
  6. Kotler, Philip, & Keller, K. L. (2016). Marketing Management (15th ed.). New Jersey: Pearson Education,Inc.
  7. Kotler, Philips. (2016). A framework for marketing management. New Jersey: Prentice Hall International Inc.
  8. Pramezwary, A., Juliana, Pramono, R., Situmorang, J. M. H., Salim, S. L., & Christina, F. (2021). Impulsive Buying of Five Star Hotel Jakarta: Effect New Normal Era Mediated of Price and Promotion. Academy of Strategic Management Journal, 20(Special Issue 2), 1–16.
  9. Putra, P., Jayadi, R., & Steven, I. (2021). The Impact of Quality and Price on the Loyalty of Electronic Money Users: Empirical Evidence from Indonesia. Journal of Asian Finance, Economics and Business, 8(3), 1349–1359. Retrieved from https://doi.org/10.13106/jafeb.2021.vol8.no3.1349
  10. Qomariyah, N. (2016). Marketing Adactive Strategy. Jember: Cahaya Ilmu.
  11. Setiawan, E. B., Valdhavessa, D., Bambang, H., Marina, S., Bilqis, L. D. F. R., Agusinta, L., … Sidjabat, S. (2021). How To Build Customer Loyalty: Through Customer Experience, Perceived Price, And Customer Satisfaction. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(4), 1546–1554. Retrieved from https://doi.org/10.17762/turcomat.v12i4.1410
  12. Sofiyatuzzahro, Qomari, N., & Noviandari, I. (2021). Pengaruh Brand Image, Promosi dan Harga terhadap Keputusan Pembelian pada Brand “Crocodile” di Matahari Departemen Store Surabaya. UBHARA Management Journal, 1(2), 242–254. Retrieved from http://journal.febubhara-sby.org/umj Hal:
  13. Subaebasni, Risnawaty, H., & Wicaksono, A. R. A. (2019). Effect of Brand Image, the Quality and Price on Customer Satisfaction and Implications for Customer Loyalty PT Strait Liner Express in Jakarta. International Review of Management and Marketing, 9(1), 90–97. Retrieved from http:www.econjournals.comDOI:https://doi.org/10.32479/irmm.7440
  14. Surya, A. P., & Kurniawan, A. (2021). The Effect of Product Quality and Perceived Price on Customer Satisfaction and Loyalty: Study on Halal Cosmetic Products in Indonesia. International Journal of Economics, Business and Management Research, 5(04), 1–17. Retrieved from www.ijebmr.com
  15. Tjiptono, F. (2015). Strategi Pemasaran. Yogyakarta: Andi Offset.
  16. Wantara, P., & Tambrin, M. (2019). ITHJ International Tourism and Hospitality Journal The Effect of Price and Product Quality Towards Customer Satisfaction and Customer Loyalty on Madura Batik. International Tourism and Hospitality Journal, 2(1), 1–9. Retrieved from https://rpajournals.com/ithj:https://rpajournals.com/ithj
  17. www.cnbcindonesia.com. (2019). Gairah Industri Fashion Indonesia. Retrieved 10 October 2023, from https://www.cnbcindonesia.com/lifestyle/20190712155341-35-84555/gairah-industri-fashion-indonesia
  18. Yanuar, M. M., Qomariah, N., & Santoso, B. (2017). Dampak kualitas produk, harga, promosi dan kualitas pelayanan terhadap kepuasan pelanggan Optik Marlin cabang Jember. Jurnal Manajemen Dan Bisnis Indonesia, 3(1), 61–80.