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Submitted
Aug 6, 2024
Published
Aug 6, 2024
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Abstract

Industri fashion di Indonesia menunjukkan perkembangan yang menggembirakan dan menjadi salah satu sektor industri yag menyumbang kontribusi positif bagi perekonomian nasional. Pelaku bisnis fashion di wilayah Kota Jember salah satu diantaranya Byintanshop, yang tentunya harus bersaing dengan pelaku bisnis lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, promosi, dan kualitas produk terhadap loyalitas pelanggan. Populasi penelitian ini pelanggan Byintanshop di Kota Jember, sedangkan sampel penelitian sebanyak 85 responden. Penentuan sampel menggunakan purposive sampling. Analisis data menggunakan regresi linier berganda. Berdasarkan hasil pengujian hipotesis dapat dinyatakan bahwa persepsi harga, promosi, dan kualitas produk terhadap loyalitas pelanggan berpengaruh signifikan terhadap loyalitas pelanggan.

Keywords

Persepsi Harga Promosi Kualitas Produk Loyalitas Pelanggan

Article Details

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