PENGARUH RELIGIUSITAS DAN SERTIFIKASI HALAL TERHADAP KEPUTUSAN PEMBELIAN (Studi Empiris Pada Japanese Food Restaurant di Magelang)

Abstract

This study aims to empirically examine the effect of religiosity and halal certification on
buying interest as well as the influence of religiosity and buying interest on purchasing
decisions. The sample of this study are students and the general public who are Muslim who
have made food purchases in Japanese restaurants in Magelang: Ichiban Sushi, Kaizen
Ramen, Nagoya Fushion, and Ramen 31 Sang Ichi. The sampling method uses purposive
sampling. The number of samples in this study were 100 people consisting of various
occupational backgrounds and ages. Testing the hypothesis in this study using multiple linear
regression analysis with SPSS version 25.0. The results showed that religiosity affects buying
interest, whereas halal certification has no influence on buying interest. Furthermore
religiosity and buying interest have an influence on purchasing decisions.