DETERMINANTS OF STUDENT INTEREST IN STARTING A CAREER BECOME A PROFESSIONAL MARKETING

Abstract

This study aims to analyze the level of management students' interest in choosing a career as a marketing professional. The main encouragement of this research is caused by the empirical study about the difficulty of finding work with limited employment, many people put aside work to become marketing, in other words marketing is not become a priority. Whereas, we know that marketing is the first step in starting a career in a company, because marketing is the spearhead of the company in introducing products to consumers. The sample of this research consisted of 200 management students in sixth semester and management students in eight semester who had taken marketing management courses. Based on the results and discussion of this research, it can be concluded that self efficacy and technology environment have a positive effect on students' interest in starting a career into marketing. While risk management, motivation, locus of control, and the social & cultural environment do not affect students' interest in starting a career into marketing.