The promotion of Aisyiyah Bustanul Athfal (ABA) Kalangan Kindergarten in Bantul, using outdoor advertising and digital media

Abstract

Aisyiyah Bustanul Athfal (ABA) Kalangan Kindergarten is situated in Baturetno village, Banguntapan, Bantul, Yogyakarta. This strategic location rests on the border between Bantul and Sleman regencies. However, the student population has continuously declined over the years due to poor communication, both within the environment and online. Modern competition requires massive information in the form of progressive promotions, either using outdoor advertising or digital media. This is because parents tend to become more aware of the school’s existence by these efforts. Apart from the two concerns, this program is also aimed at increasing the school’s identity with outdoor and digital media advertising using the FGD method, followed by content development and update activities. The result of this campaign is the installation of posters outside the school premises and the increase in related publications in the digital space.