The digitalization of marketing for egg-based livestock SMEs in Sumberagung Village

Abstract

Chicken eggs are considered an important animal protein source and are easily accessible in terms of availability and affordability, particularly for low-income earners. Trade competition is a major problem facing the egg-based livestock SMEs in Sumberagung village. According to a particular business owner, marketing media is essential in creating more awareness and demands. This enterprise is managed independently, with the support of family members. Therefore, effective management principles are rarely applied. However, observation, discussion and problem-solving methods were employed, in addition to the waterfall system development model. The present research explored the Shopee e-commerce application to design a digital platform to market products and create extensive public awareness. The website also served as a faster medium to manage consumer requests directly. Therefore, the development of information systems is expected to boost SMEs productivity, create a wider product identity and compete favorably with other producers, with the potentials of increasing business profits.