Published: 2024-02-28

Articles

The Development of Customer Journey Mapping in Digital-Based Start-up Businesses

Realita Lahadcni, Syerie Zulkifli, Teara Noviyani Sekar

1-12

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Do Business Growth and Technology Maximation Help SMEs Sustainability under Uncertainty?

Do Anh Tai, Ilma Ratnawati, Nguyen Bich Hong

13-20

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Design of Arduino-based LPG Gas Leak Detection Tool using MQ-6 Sensor

Diaz Resnu Pamungkas, Agus Setiawan, Andi Widiyanto

21-27

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Revolutionizing MSMEs: The Impact of Mobile Payment Readiness through TOE Framework

Devtania Putri Aprisca, Frank Aligarh

28-41

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Impulsive Buying in TikTok Live Streaming: Enhancing The Role of Telepresence, Brand Trust, and Flow State

Cesya Rizkika Parahiyanti, Noach Iriandi Dimara

42-54

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