Online Marketing Sebagai Upaya Peningkatan Pemasaran Global pada Pengrajin Sentra Gebyok Ukir Jepara

Abstract

Jepara is known as the city of carving. One of carving product that has recently been known as a new craft center in Jepara is gebyok carving, located in Blimbingrejo, District Nalumsari, Jepara. This Centre of gebyok is relatively new, has some problems in the marketing aspect of the product. The partners, still struggle in promoting their products and only serve the existing buyers, from Bali and Lombok. These problems can be solved by using online marketing, to reach up unlimited buyers as global market. To be able to enter national and global markets, standardization of certain products is required, in addition to developing online marketing and identify the cross-country market needs. Another problem faced by partners is the ability of partners in managing the website for better customer service. Problems in global marketing of gebyok products can be pursued with the development of online market with website design, counseling, and assistance in managing it. Perhaps, the partners could increase the sales volume of gebyok carving products in the global market.